Quantcast Adds Mobile App Data, Promises A Truly Cross-Platform View In Its Analytics Service

Advertising and measurement company Quantcast is launching a new service today called Measure for Mobile Apps. As the name implies, it collects data on the usage of a publisher's iOS and Android apps.The service is available for free, and it offers information on app traffic, how that traffic breaks down by device, how it breaks down by app version, and return usage. (Quantcast notes that showing that there are "engaged consumers" returning to an app can make it more valuable to advertisers.) Those reports can be kept private for use within the company and its partners, or they can be displayed publicly on the Quantcast site.]]>

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